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January 15, 2006

Home Depot's Public Relations Backfire

by Randy Cassingham

A lot of public relations professionals are just that -- professional. Sometimes, though, an inept practititioner -- a "flack" as they're often known -- tries to intervene and ends up doing more harm than good.

In my column This is True, which reports on strange-but-true articles from newspapers (with a usually funny "tagline" added on after the story, as a comment), I wrote this item about a criminal's attempt to steal from Home Depot. It was in the 30 April 2000 issue:

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